Citizen Day
Our team of camera operators spread out all across London for the day, to capture employees giving their time to countless volunteering activities taking place all across the city, from care homes to schools and community gardens.
L’Oréal U.K. & Ireland approached us for the 2nd year running to produce their Citizen Day campaign, capturing this key pillar of the company and how their 30+ brands come together each year to support their local communities, all around the world. Our production team captured behind the scenes footage and short interviews with employee at various events on the day, all across London and Manchester.
Our animation team created bespoke animations that effectively conveyed the key points and message of the event to the target audience online. By using visually engaging graphics, developed in line with the client's visual charter, the various cuts for web and social use highlighted the most important aspects of the event. The idea was to leave a lasting impression on the viewer, while also conveying all of the key points, and through this layer of animation we were able to do just that.
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